‘With a long held fascination for all things printed, we were happy to know there was a way to print stuff that was relatively easy and didn’t require too much equipment or space, we discovered Gocco.’

"Print Gocco" is a self-contained compact colour printing system invented in 1977 by Noboru Hayama. It became immensely popular in Japan and it’s estimated that one-third of Japanese households own a Print Gocco system. Using flash bulbs similar to those found in old cameras, an original image is thermally imprinted on a master screen. The name "print gocco" is derived from the Japanese word gokko, loosely translated as make-believe play. Riso Kagaku president Noboru Hayama explained, "We [as kids] learned rules and knowledge through make-believe play. The spirit of play is an important cultural asset. I thought that I wanted to leave "play" in the product's name."